and chronicle both art from the era the aesthetic was popular, as well as modern depictions of the aesthetic. They archive works exhibiting the aesthetic, in the fields of graphic design, flyers, game console design, video game concept art, interior design, architecture, fashion, etc. Collins runs the Y2K Aesthetic Institute along with Froyo Tam. '80s/Early '90s aesthetics like Memphis and Synthwave), and wanting to give it more exposure. Evan Collins coined the term in 2016, having noticed the aesthetic had not yet been explored by the Vaporwave scene as much as earlier, more ubiquitous periods (i.e. Examples of Y2K revival songs include "1999" by Charli XCX, "2002" by Anne Marie, and "Motivation" by Normani. Since the Mid-Late 2010s, Y2K Era imagery and pop culture has begun to make a resurgence in various circles of the Internet, niche entertainment, and even mainstream entertainment due to the 20-year nostalgia cycle. After Y2K ended, it gave way to the Frutiger Aero aesthetic, which coincided with the advent of Web 2.0 Frutiger Aero is widely considered Y2K's successor aesthetic, containing various similarities but being distinct as an aesthetic in its own right.Ĭontemporary Use/"Neo-Y2K" (Mid 2010s-present) The Rock retired from WWE, and Brock Lesnar temporarily left to join the NFL, leaving John Cena to become the face of the company.īy 2005, the Y2K aesthetic had more or less vanished completely. Marvel's Blade series, known for its heavy use of Y2K aesthetics and music, ended. The first Web 2.0 conference was held in October 2004, early social media sites such as MySpace were rising in popularity. McDonald's retired the McDonaldLand characters (except for Ronald McDonald) and rebranded from the "We love to see you smile" slogan to the infamous "I'm lovin' it" slogan. The final major Nu-Metal albums were released in 2004, and emo soon overtook nu-metal as the dominant "alternative" music genre the popularization of MySpace and release of Green Day's American Idiot. Nickelodeon went through a similar transition also, with '90s Nicktoons, the SNICK block, and pre-movie SpongeBob SquarePants ending. Cartoon Network switched from the "Powerhouse" era to "CN City" era, with most of their '90s programs ending and Toonami moving to Saturday nights. New aesthetics such as McBling, UrBling, Surf Crush, and 2K1 appeared at this time, initially running concurrent with Cybercore.Ģ004 was the last hurrah of Y2K, being the last year where the aesthetic(s) experienced any form of mainstream popularity. The Y2K Era gradually declined afterward due to events such as the Dot-com Bubble Burst, 9/11, and the War on Terror, though residual aesthetics from the era still remained popular until roughly 2004. Y2K's popularity peaked around Late-1999/Early-2000, coinciding with the turn of the millennium and apex of the Dot-com Bubble. Y2K fashions such as frosted tips, soul patches, and JNCOs were becoming popular.īetween 19, Y2K began to experience a massive surge in popularity with phenomenon such as Pokémania, Limp Bizkit, NSYNC, TRL, The Matrix, TOM replacing Moltar on Toonami, and Britney Spears. The movies Titanic and Men in Black were released which are regarded as Y2K phenomena. The PS1 and N64 were now in full-swing with games such as Final Fantasy VII and Goldeneye. South Park and King of the Hill premiered, and Cartoon Network debuted the Toonami block which mainstreamed anime in the U.S. In an attempt to compete with rival companies such as WCW and ECW, WWF entered the edgier "Attitude Era" and had gotten rid of its Memphis influence (from the "New Generation Era") by March 1998. Furthermore, post-grunge started to become emblematic of popular bands such as Creed and Foo Fighters, Nu-Metal began its mainstreaming with Limp Bizkit, Deftones, and Incubus, Hanson released " Mmmbop", and more music videos by artists such Puff Daddy (" Mo Money Mo Problems"), Will Smith ("Gettin' Jiggy wit It", "Men in Black"), and the Spice Girls ("Say You'll Be There") were done in the Y2K style. and gained international popularity, leading to a new era in teen pop, and in a Super Bowl ad that year the group heralded the arrival of "Generation Next". The Spice Girls single "Wannabe" was released in the U.S. Y2K was well-established by 1997, replacing the core '90s era which had been known for its grittier aesthetics such as Grunge. 1.6 Contemporary Use/"Neo-Y2K" (Mid 2010s-present).
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